Cookies are information packets sent by web servers to web browsers, and stored by the web browsers. The information is then sent back to the server each time the browser requests a page from the server. This enables a web server to identify and track web browsers. There are two main kinds of cookies: session cookies and persistent cookies. Session cookies are deleted from your computer when you close your browser, whereas persistent cookies remain stored on your computer until deleted, or until they reach their expiry date.
Name | Type | First or third party | Session or persistent | Usage |
---|---|---|---|---|
_ga | Non-essential | Third party | Persistent (2 Years) | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
collect | Non-essential | First party | Session | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across |
IDE | Non-essential | Third Party | Persistent (1 year) | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
_gat | Non-essential (functional) | First party | Session (1 day) | Google Analytics cookie used to throttles number of website requests received from users |
_gid | Non-essential (analytical) | First party | Session (1 day) | Google Analytics cookie used to distinguish users on a website to generate statistical information about their use of the website |
UUID#[abcdef0123456789]{32} | Non-essential | First party | Session | Contains user information such as saved site preferences |
pagead/1p-user-list/# | Non-essential | First party | Session | Inline script used to display relevant products to the user |
test_cookie | Essential | First party | Session (1day) | Used to check if the user’s browser supports cookies |