What are Cookies?

Cookies are information packets sent by web servers to web browsers, and stored by the web browsers. The information is then sent back to the server each time the browser requests a page from the server. This enables a web server to identify and track web browsers. There are two main kinds of cookies: session cookies and persistent cookies. Session cookies are deleted from your computer when you close your browser, whereas persistent cookies remain stored on your computer until deleted, or until they reach their expiry date.

NameTypeFirst or third partySession or persistentUsage
_gaNon-essentialThird partyPersistent (2 Years)Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
collectNon-essentialFirst partySession

Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across
devices and marketing channels.

IDENon-essentialThird PartyPersistent (1 year)

Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

_gatNon-essential (functional)First partySession (1 day)Google Analytics cookie used to throttles number of website requests received from users
_gidNon-essential (analytical)First partySession (1 day)Google Analytics cookie used to distinguish users on a website to generate statistical information about their use of the website
UUID#[abcdef0123456789]{32}Non-essentialFirst partySessionContains user information such as saved site preferences
pagead/1p-user-list/#Non-essentialFirst partySessionInline script used to display relevant products to the user
test_cookieEssentialFirst partySession (1day)Used to check if the user’s browser supports cookies
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